ABOUT SEQUENCE LAB
A performance nutrition brand with a simple idea: get the essentials right.
OUR STORY
A MORE DELIBERATE APPROACH
Sequence Lab was founded by Matthew Fenske in Cape Town with a straightforward goal: to bring a more considered approach to sports nutrition in South Africa. Instead of chasing trends with an endless catalogue, we start with the essentials and do them properly.
Our name reflects how we think about training: progress is a sequence of small, deliberate decisions made consistently over time. Our job is to support those decisions with products that are clear, focused and dependable.
WHAT WE STAND FOR
The principles that guide how we build the brand.
CLARITY
Plain, honest information about what we make. No inflated promises, no confusing jargon.
FOCUS
A tight range built around the products that matter, rather than a cluttered shelf of look-alikes.
COMMUNITY
Built with and for the South African training community, from everyday gym-goers to coaches.
FOUNDER
MATTHEW FENSKE
Founder, Sequence Lab
Matthew started Sequence Lab to build sports supplements he would be proud to put his name to — made with a long-term view and a genuine respect for the people who train with them. If you would like to talk products, partnerships or anything else, he is always happy to hear from you.
EXPLORE THE RANGE
See what we are building first, and what is on the way.